Protect

Human

Creativity

“AI technologies are expanding rampantly, essentially unchecked and unregulated. In order for humans to remain in front of these technologies, consent must be the first consideration. RSL Media is a simple, effective and free solutions-based technology for facilitating and activating consent. It's also the industry's first practical solution where people everywhere, not just public figures, can assert control over how their work is used by AI.”

“AI can't respect rights it can't see, and this means human consent is virtually invisible in this new digital era. The right to decide whether AI can use your work or identity should not be reserved for only those who can afford lawyers or have platforms big enough to be heard, it is a basic human right. RSL Media was created to make those choices clear so people can set their own terms, responsible companies can honor them and policymakers have a practical way to make AI protections work in the real world.”

“Today, rights information is fragmented across contracts, databases and private systems, leaving creators speaking in terms that AI platforms cannot easily interpret or comply with. RSL Media provides a critical infrastructure layer by translating consent and usage rights into a format that can work across systems, for both individuals and AI.”

“Bringing artists, performers and creators into the consent solution that RSL Media provides is essential to protecting rights, recognizing the value of human creativity and enabling innovation responsibly.”

“Creativity is the most precious and irreplaceable expression of what makes us human. It is born of our lived experience, emotion and vision. In this extraordinary moment of technological change, we have a duty to protect it, and to protect the artists now, and in the future, who dedicate their lives to it and the pursuit of inventing the unknown.”

“Of course artists and cultural creatives will inevitably be involved with AI. At the moment, however, AI is merely stealing from us all. This is an urgent and essential initiative. It's also eminently doable, so let's do it without delay.”

“RSL Media has a solution to a very serious problem, and their solution is simple, transparent, and resistant to manipulation. The sooner this independent standard is adopted, the better for all involved.”

“Artists have always been inspired by those who went before them, that is how culture develops and reflects the society that it is born in. Every artist knows there is an absolute divide between inspiration and imitation. The one is an extension of the imagination, and the other a block to imagination, at the same time being crass theft.”

“CAA is deeply committed to protecting the creative rights and identities of artists in this ever-evolving digital landscape. The launch of RSL Media represents a ground-breaking step toward empowering artists with clear, enforceable control over how their work and likenesses are used by AI technologies. By providing a standardized consent framework, RSL Media not only safeguards our clients' intellectual property, but also ensures they receive the credit and compensation they deserve in the AI economy.”

“Music artists have spent the last few years watching their voices, songs and likenesses get vacuumed into AI systems without permission, without credit and without compensation. RSL Media flips the script. By turning consent into a signal that machines can actually read and respect, it gives every creator a practical way to set the terms for how their work is used. The Music Artists Coalition is proud to support RSL Media and the principle at its core: human creativity deserves human consent.”